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The new Volvo S90 is Volvo Cars’ entry ticket to the premium sedan club.

The S90 marks a giant step forward for Volvo Cars. The Swedish car maker is better known for its SUVs and estates, but with the launch of the S90 Volvo is clearly intent on shaking up the premium sedan segment with its distinctive executive class sedan.

Equipped with a host of new technologies ranging from cutting edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.
 

Volvo Cars, the premium car maker, will work together with Microsoft, the leading platform and productivity company, to jointly develop next generation automotive technologies.
 

The two companies today revealed how Microsoft HoloLens, the world’s first fully untethered holographic computer, might be used in future to redefine how customers first encounter and explore a car, as well as how cars might be bought and sold in future.

Volvo Cars is developing kangaroo detection technology to solve one of the most costly causes of traffic collisions in Australia.
 

A team of Volvo Cars safety experts traveled to the Australian Capital Territory this week to film and study the roadside behavior of kangaroos in their natural habitat. The data Volvo Cars collects will be used to develop the first ever kangaroo detection and collision avoidance system.
 

Volvo Cars, the premium car maker, has announced one of the automotive industry’s most comprehensive electrification strategies in which plug-in hybrids will be introduced across its entire range. It will develop an entirely new range of electrified smaller cars and build a fully electric car for sale by 2019. As part of this new strategy, the Swedish car company said it expects electrified vehicles to account for up to 10 per cent of total car sales in the medium term.
 

The Volvo XC90 has been named Motor Trend’s SUV of the Year for the second time.
 

Developed from the ground up on Volvo’s unique Scalable Product Architecture (SPA), with a 316 horsepower, supercharged and turbocharged Drive-E engine featuring an EPA rating of 25 mpg highway, a tablet-like Sensus control system, and understated Scandinavian design, the all-new 2016 XC90 sets a new standard for the luxury SUV segment. With its full suite of IntelliSafe features and two more world firsts for safety, the all-new Volvo XC90 is also the safest Volvo ever.

The world’s most established luxury brands are facing the toughest challenges in their history as consumers’ expectations and perception of what constitutes luxury evolves more rapidly than ever, according to preliminary findings from a new report on the evolution of luxury commissioned by Volvo Cars.
 

Volvo Cars, the premium car maker, and Autoliv, the automotive safety technology company, two of the world’s leaders in automotive safety, have agreed to work together on the ground-breaking Drive Me project, the world’s first large-scale autonomous driving (AD) initiative.
 

The combination of dynamic styling and rugged capability places the Volvo V60 Cross Country in a class of its own.